In a letter to Netflix shareholders, boss Reed Hastings confirmed that a rise in subscription prices was underway in Europe. Details.
“We are currently working on a series of price increases in the United States, Brazil, Mexico and parts of Europe . ”
In his letter to the shareholders of Tuesday, April 16, 2019 , Netflix boss Reed Hastings announced that the streaming video platform was thinking about changing the rate of its subscriptions. France would for the moment be spared by this policy.
One to two euros of increase according to the formulas
The American company has just increased its prices in early April in the DACH region in Europe ( Germany, Austria, Switzerland and Liechtenstein), passing the two-screen subscription from 10.99 euros to 11.99 euros, and the four screens at 15.99 euros (instead of 13.99 euros).
“Members will gradually see these prices increase depending on their billing system, it can take several weeks or months,” said Netflix.
At the end of 2018 and the beginning of 2019, Netflix had already raised its subscriptions in Canada and then in the United States. The firm only found “some churn effect in the short term” and the recruitment of new subscribers has not weakened.
148.86 million subscribers worldwide
Netflix has just signed a historic quarter, with 9.6 million subscribers paying more. The Subscription Video On Demand (SVOD) platform now has 148.86 million subscribers worldwide.
“These are relatively rare moments”
“These are relatively rare moments, when as we invest in quality original content, we come back to our subscribers from time to time to ask them to contribute a little more to help us finance this next cycle. growth.””
A price rise that comes as the Netflix platform is attacked by the competition. After Apple, Disney announced the launch of its Disney + service.
And in France, then?
Proud of five million subscribers, Netflix currently offers three rates in France: 7.99 euros per month (one screen), 10.99 (2 screens) and 13.99 euros (4 screens and Ultra HD). In recent weeks, tests have been conducted on users: the price of subscriptions had increased from two to four euros depending on the formulas.
“These tests do not presage an increase in rates in the coming months in France,” said Netflix at the time . A speech reviewed and corrected today? No, certify the company:
“There is no new price increase and France, not part of the DACH region, is not concerned by the previous one.”