Harley Davidson: Production of LiveWire Electric Motorcycle Suspended

Finance Lifestyle
Harley Davidson stop production of their Livewire Electric Motorcycle

A problem with the charging of the Harley Davidson LiveWire battery would be the cause for the halt in production and sales

The brand had based part of its diversification strategy on this model. Harley-Davidson confirmed Monday that it has suspended the production and delivery of its electric motorcycle LiveWire. “We recently discovered an irregularity during the last quality control; we interrupted production and deliveries; and we started conducting additional tests and analyzes, which are progressing satisfactorily, “the company said in a statement sent to AFP.

According to the Wall Street Journal, a problem related to the charging of the battery of the electric motorcycle would have been detected. The builder did not say when he planned to resume production.

A model to attract a younger audience

Unveiled in 2014, the LiveWire model has been available at resellers in North America and Western Europe since this Autumn for about $ 30,000 (about 27,200 euros), according to the Harley-Davidson website.

The Milwaukee brand (Wisconsin, North) has relied heavily on electric vehicles to attract a younger audience. It is indeed confronted with the ageing of its traditional clientele and the lack of renewal of its range. Harley-Davidson posted sales down more than 6% in the second quarter of 2019.

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