The posthumous album of Johnny Hallyday is released in the night from Thursday to Friday, at midnight.The fans are ready to rush on the album of the year.
Everything but an abandoned singer: thousands of fans from all over France are preparing to rush, for some from midnight on Thursday, on the posthumous album of Johnny, “Mon pays c’est l’amour ” (My country is love), at the start exceptional place of 800,000 records.
A exceptional album, exceptional features. Warner Music France, the “taulier” record company since 2005, “wants the best as always with Johnny Hallyday. We hope to sell the maximum, “said his boss Thierry Chassagne Monday during the presentation of the disc.
The goal is not encrypted, but “Mon pays c’est l’amour” will be platinum disc from 0:01, just with pre-sales,” assured Mr. Chassagne. A certification that corresponds to 100,000 copies.
Fans of the rockstar, who passed away on December 5, 2017, at the age of 74, who were hundreds of thousands of people from all over France on the 9th to pay her a popular tribute to Paris, will be as numerous to get his 51st album.
Will he beat sales records? Too early to say, but for comparison Johnny’s best-selling opus to date is “Blood for Blood” (1999) sold over two million copies. For his first day of distribution, he had sold 250,000.
An achievable figure for “Mon pays c’est l’amour” by cumulating pre sales, physical sales (CDs, vinyls), paid downloads and plays streaming from midnight.
For the most anticipated record of the year, whose marketing was made uncertain for two months by a lawsuit by Elders Laura Smet and David Hallyday, who claimed a right of inspection – finally refused by the District Court of Nanterre -, the various points of sale were increased tenfold to meet the demand.
“We even had to curb the ardor of traditional circuits,” said Thierry Chassagne.
Le 19.10.2018 pic.twitter.com/L2v6DWOtrr
— Warner Music France (@WarnerMusicFR) 6 September 2018
In addition to Fnac, Cultura and Leclerc cultural spaces, exclusively agri-food brands such as Simply Market or Atac will also offer the disc on their shelves.
But the essential will happen logically in record stores and cultural sellers, a number of which will open even shortly before midnight on Thursday night. Among them, the Fnac Champs-Elysees in Paris, the cultural Leclerc d’Olivet, near Orleans, or the Cultura Claye-Souilly (Seine-et-Marne), which will offer from 22 hours a musical entertainment with a Johnny look-alike and bikers.
“If we go back to the last five, six years, there was no such implementation. All of this is backed by considerable pre-orders, many thousands just at home, “says Jean-Luc Treutenaere, director of external relations for Cultura, which has 88 stores in France.
“Mon pays c’est l’amour”, which sweeps all the musical styles (rockabilly, blues, rock) addressed by Johnny during his 58-year career (110 million sold albums) and should in this respect satisfy his fans , will be released in three editions: single cd, limited edition collector’s cd with booklet, and white colour vinyl.
It features ten songs (and an instrumental interlude) on which Johnny’s voice is heard intact, clear, powerful, and whose themes are dear to him, such as love, death, redemption or prison. An album that he wanted to cut for the stadiums, and had good defense on stage and therefore has nothing testamentary or prophetic.
Exit on the day of Saint Laura
Two hours before its commercialisation, RTL will organize listenings in cinemas CGR of several cities of France. The Deezer streaming platform will offer free unlimited listening of the album to the public on the forecourt of Gare Saint-Lazare in Paris from midnight, on a large circular structure where it will be possible to connect its headphones .
Finally, for those who will be able to wait at home, BFM is planning a special show from 11:30 pm to 1 am
Friday will have sounded. Chance of the calendar, we will celebrate St. Laura.