Created in the district of Benauge in Bordeaux, the company Cacolac – known for its famous chocolate milk drink – has just released a collector can to celebrate its 65 years.
Fresh milk from Lot-et-Garonne, cocoa and a little caramelized sweet taste, the drink of your childhood do not change a recipe but changes it look for its 65 years with a collector can, which includes one of the first advertising visuals of the brand.
Notice to gourmands and collectors: it will be available in stores from May 2019 in a limited edition
Created in 1954 in Bordeaux, Cacolac remained implanted in Gironde since all these decades. Currently and since 2000, the production site is based in Léognan where some thirty employees are working.
Birth of the brand in Bordeaux
The company moved from the Benauge district to Bordeaux, where Robert Lauseig and Charles Lanneluc had imagined Cacolac in their dairy.
At the time, the two employees were touring France in a van to sell their dairy beverage, which has conquered young and old.
Recipe unchanged in 65 years
In 65 years, the recipe has never changed according to the wish formulated by Robert Lauseig, its inventor, who brought back the idea of a trip to Holland where he discovered flavoured milk.
With no colouring and no preservatives, with 90% milk for 10% sugar, Cacolac is an authentic drink that continues to please consumers over the years, such as Proust’s madeleine even though production has halved compared to the previous years. 80.
“The drink of the 70s-80s”
Sold as “the drink of our generation” in a 1979 commercial, Cacolac produced 30 million bottles a year at the time.
The competition of powdered chocolate and soda shaded the dairy drink, which disappeared from radar in the 2000s.
Fortunately, its acquisition in 2011 by Trixaim Investissements, a company led by two French entrepreneurs, revived the brand.
“No vintage has been”
At the onslaught of the international market, especially Japan, the United States or Africa, Cacolac nevertheless retains a strong sympathy with French consumers.
“It’s a vintage brand but we’re careful not to do vintage has been,” warns CEO Christian Maviel, a member of the co-founding family.