The new Auvergne-Rhone-Alpes region presented its logo Tuesday morning. This symbol is intended to symbolize the new “welded and solidarity” of the territories, announces the region.
“The Auvergne-Rhone-Alpes Region is proud of its territories, and it is them that we wanted to highlight in our new visual identity. The authenticity of the Auvergne area, the dynamism of the Rhone axis and the power of the Alps: this is what makes the history of our region and motivates the great ambition that we carry for her, “ said Laurent Wauquiez, President Regional Council.
Created “in house” by teams from the region, the new logo will gradually be deployed throughout the country. Our colleagues from France blue deciphers how this new visual identity was built: a V pointing upwards symbolizes “the mountain, height, ranging “ . The “smile”which highlights is the famous crater of “volcanoes” of Auvergne but also “the dynamism, optimism, spontaneity” . The feature that highlights all represent “the Rhone river, stability”