Exclusive negotiations are under way between the two McDonald’s competitors in France …
The Bertrand Group, majority shareholder of Burger King France, announced “exclusive negotiations” to buy Quick, with Qualium Investissement (CDC Group), and pass the 509 Quick restaurants under the Burger King banner.
“In France, the Quick restaurants would be gradually transformed to Burger King. The Quick brand would be maintained in Belgium, Luxembourg, and outside Europe”, the company said in a statement. The transaction remains subject to the opinion of the employee representatives and competition authorities. It could still be finalized before the end of the year and Burger King would then be number two in the fast food market in France, behind McDonald’s.
Regular rumours
“We believe that the combination of all the talents of both Burger King and Quick groups will draw a new landscape of fast food in France in the coming years,” said Olivier Bertrand, President of Bertrand group.
“The discussions we have held with the Bertrand group should lead to a solid business plan with real prospects of development to create a new major player in food,” said Jean Eichenlaub his part, President of Qualium Investment, accompanying Quick since 2007.
Several European and US investment funds had confirmed in June to be interested in the acquisition of Quick.
Since the acquisition of the number two fast food regularly in France was the subject of rumours.
