Friday, August 26, a Grene shop is to open in the passing Heart of Nantes, at rue Santeuil. A veritable institution in Denmark, the store of the sisters Anna and Clara Grene only had until now seven stores, and none in the West.
The first store Søstrene Grene was opened in 1973 by two sisters, Anna and Clara, Aaarhus, the second city of Denmark. Since then, shops have spread. In Nantes, the first in the West and the seventh in France will open this Friday 26 August to pass Heart of Nantes, rue Santeuil .
Maximilien de Lussac acquired the franchise for the Western region (Brittany, Pays de la Loire, Centre). And after Nantes, it is a second opening in 2017 in Rennes . Before continuing its development.
Danish decoration cheap
For now, we are active on 250 m2 of floorspace, which is stretching in length and is laid out like a maze to bring the customers to pass all the products. The method is known and has been widely democratized by Ikea, another Nordic brand.
Now, the products are stacked in crates raw wood. The first (small) prices are displayed. Sale of design, the small decorating, cheap, that is a strength of Grene.
Another of their strengths is the scope of their exclusive range: small furniture (chairs, pedestal tables …), to stationery and items for back to school, through children’s toys, hobby items, candles, dishes, kitchen utensils and even dry food (candy), etc.
One can become addicted quickly, especially as the Danish brand creates a scarcity of print by renewing its stock every week. The Grene sisters also excel in communication on social networks
. In short, the art of commerce, they have mastered. In Nantes, initially, seven people will be at work in the store.
