“AI can save 50% of time”, estimates this Consultant in Nantes

Artificial Intelligence: Marketing and communications consultant, Angélique Biraud decided to train in AI. For her, it is impossible to ignore this tool.

Angélique Biraud, freelance in marketing and communication since 2019 in Casson, north of Nantes (Loire-Atlantique), created her company three years later. It offers advice and support for businesses, as well as mentoring of work-study students. Her job is constantly evolving, the forty-year-old decided, last year, to train in artificial intelligence, at the Nantes Wavia training center.

We need these basics: to obtain a quality response, we need to know how to give the AI the right information, and how“, explains Angélique. The following year, during new training, she added automation to her bow: This allowed me to save time, for example on sending emails or by validating information on two databases, simultaneously. “

Critical thinking

Today, it uses AI integrated into its office automation or creation tools on a daily basis. But also to video processing, without forgetting Chat GPT. “On certain tasks, time-consuming or without added value, the time saving can be 50%. “ However, a check remains necessary: “You have to keep a critical mind, check your sources”, advises the consultant.

However, Angélique is not afraid of being replaced by this tool: “My job is really marketing strategy and, today, AI is not able to deploy one. ” AI, in fact, is not capable of analyzing a sector of activity, the values of a company, the key factors of success, or even competition. But “not to go there now would be to put yourself in difficulty for the future”.