On Wednesday, the Minister of Culture Audrey Azoulay confirmed that commercial advertisements would return on Radio France, banned since 1987 …
On Wednesday, the Minister of Culture Audrey Azoulay has confirmed the arrival of commercial advertising on the airwaves of Radio France, banned since 1987 without lengthening provided their total duration.
“The group will not be limited to institutional commercials”
“There will be no more advertising on Radio France. This is very important for the comfort of listeners and it is the specificity of the public radio does not have advertisements tunnels. But the group will not be limited to institutional advertising, “said Audrey Azoulay in an interview in Paris .
Since 1987, public radio stations can broadcast only “collective advertising messages or public interest.” For example, advertisements public and parapublic groups, mutual, major causes or government information campaigns. Advertise trademarks had always been prohibited so far.
All accepted advertisers except the retail promotions
On March 9, the CSA had considered a draft decree that would open the airwaves of Radio France in all commercial advertising, but by reducing the advertising time on the air.
The text, which AFP had obtained a copy, alter the specifications of Radio France to allow it to accommodate all advertisers except the retail promotions (which can represent over 85% of the spots on commercial radio ), alcoholic beverages of more than 1.2 degree and prohibited areas of advertising.
Large private radios oppose this reform
Advertising revenues represent only 6% of the budget of Radio France, about 42 million expected in 2016 out of a total budget of over 690 million, with a deficit of 16.5 million.
Large private radio stations (Europe 1, NRJ, RTL, RMC), which met in the Office of radio, are fiercely opposed to this reform in a context of crisis: radio advertising spending fell 2.4% in 2 015.