STOP PUB: Since 1st January, 1630 JCDecaux advertising panels are ad-free, the result of the cancellation in December of the contract between the operator and the city of Paris …
Among the main changes start to the year, it is somewhat unexpected. Since December 31 at midnight, 1,630 billboards JCDecaux are in total interruption of service, reports Le Parisien . No advertising, neighborhood plan or municipal information will not be displayed currently. Instead, a simple neutral displayed.
This new association Résistance à l’agression publicitaire, including Thomas Bourgenot, advocacy officer of the association, who hopes that this situation lasts long. “If the decision is confirmed by the State Council, it could last. A procedure to tender, it takes between 18 and 25 months, “he explains in everyday life.
On the side of the town hall, this is a huge shortfall. These ads generate about 30 million euros per year.
Numerous legal troubles
The contract between the city of Paris and JCDecaux ended December 31, 2017 and many legal setbacks cause the nakedness of those “lollipops”. In April and September, the Administrative Court and the State Council had remade the reallocation of billboards for the next five years.
In December, the Administrative Court cancelled again on transitional contract of 20 months up until 2019. Today, the fate of those “lollipops” is in the hands of the State Council, which is expected to rule in February.