Acquisition of Bouchara: List of all Stores Which are Permanently Closing their Doors in France

Only a third of Bouchara’s employees will be retained after the acquisition of the brand by a Hong Kong holding company on Monday 11th May. In all, 25 stores would be “saved”.

Decoration stores Bouchara, known for their bed linen and home textiles, have just been partially bought from the Breton group Omnium by a Hong Kong company called AA Investments, which claims to have saved 184 employees and 25 stores… but leave it behind more than two thirds of workforce. Either 357 employees on permanent contracts, and closes the doors of around thirty stores, according to a press release from the buyer, published Monday 11th May 2026.

Bouchara, formerly Eurodif, a company created in 1899 in Marseille, had a total of 541 permanent employees and 52 stores. The company had requested its placement in judicial recovery in January 2026, arguing “a drop in household spending” and intensifying competition, particularly from “low-cost players and e-commerce”.

The thirty stores concerned

We already know that around thirty stores will close their doors, according to a list provided to news.fr by the FO union:

Albi (Tarn)
Agen (Lot-et-Garonne)
Angers (Maine-et-Loire)
Angoulême (Charente)
Auxerre (Yonne)
Bayeux (Calvados)
Bourges (Cher)
Blois (Loir-et-Cher)
Brest city center (Finistère)
Cabriès – Campaign Plan (Bouches-du-Rhône)
Castres (Tarn)
Châlons-en-Champagne (Marne)
Chasseneuil-du-Poitou (Vienna)
Chartres (Eure-et-Loir)
Clermont-Ferrand (Puy-de-Dôme)
Cherbourg-en-Cotentin (Manche)
Dieppe (Seine-Maritime)
Quimper (Finistère)
La Rochelle – Lagord (Charente-Maritime)
Laval (Mayenne)
Lisieux (Calvados)
Montluçon (Allier)
Metz (Lorraine)
Pau (Pyrénées-Atlantiques)
Strasbourg (Bas-Rhin)
Toulouse-Portet-sur-Garonne (Haute-Garonne)
Toulon (Var)
Valenciennes (North)

The other stores selected by the buyout offer, such as those in Lyon, Marseille, Paris, Rennes, Nantes or from orléans, will therefore keep their doors open to customers. However, some employees, even in these stores, will not be retained. Their new buyer must begin the transition this Tuesday 12th May, but has “communicated little” so far, says Magali Lallemand Waltz, FO union representative.

An offer from a French entrepreneur based in Dubai

Among the dozen offers that had been officially submitted, including one from Lidl, the best bidder was this one from AA Investments, owned by the Franco-Iranian businessman living in Dubai (according to the specialized media Glitz), Morteza Goshayeshi, and her family.

This is indeed their offer hong Kong holding company which was retained by the Paris Economic Activities Court.

The family group, positioned “in the international marketing of beauty products, perfumes and consumer goods” joined the Françoise Saget company at the end of 2025, a brand “recognized in the world of household linen and nightwear and daytime for the whole family”, argues the press release.

Fall in turnover

The buyers wish to set up “business synergies between the Bouchara and Françoise Saget brands, two French heritage brands with complementary product universes and sales networks”, they further promise.

Bouchara estimated its turnover for 2025 at 82.5 million euros, down 8.6 million compared to 2024. The takeover offer from AA Investments as published by the registry of the Paris Economic Activities Court provides for 50,000 euros for Bouchara’s assets, and concerning the repurchase of the stock, a large part of which is blocked at the port of Le Havre, the buyer plans between 300,000 and 650,000 euros.

Other brands in the decoration and furniture sector have engaged in collective proceedings in recent years, including liquidations, such as Housing in December 2023 or Casa France in June 2025.