The sign, which mixes “bagel corner” and “coffee shop”, opened his first restaurant in Nantes on Wednesday. To celebrate the event, the bagels will be offered to customers first, until 2pm.
They expect to have the world. “But we are ready” smiled Dalila, head of Bruegger’s new restaurant, which opened Wednesday in Nantes. Located just steps from place du Commerce, at 4, rue Gorges is the sixth establishment opened in France by Le Duff Group, which bought the American brand in 2011.
But “two more will follow by the end of the year, in Cagnes-sur-Mer and Gare du Nord in Paris,” announced Vincent Le Duff, director of teaching in charge of its implementation outside North America.
Bruegger’s is “a young, connected and the forties,” explains his side Vincent Bellier, operational manager. And to achieve this, it offers bagels and coffee, hot or cold, in a mood “of New York loft, which is reminiscent of the series Friends.”
With a target of about 500 customers a day, the team of 25 people so is ready for the first day. Because “with each new store opening is a riot” warns Christophe Bellier. Will fans of bagels be ready to go? Answer Wednesday morning between 10 am and 2 pm and on social networks, where customers can share their culinary emotions with the keyword “#hellobrueggersnantes. But be careful there, ” there will unfortunately not be enough for everybody”.