Three manufacturers have announced they would not come to the Show …
In December Volvo and Ford announced that they would not be at Paris Motor Show in Paris from the 1st to the 16th October. Late last week it was the turn of the Japanese Mazda announced by press release that it will not set foot in the show at Porte de Versailles. “The agenda of the new Mazda product does not coincide with the upcoming Paris Motor Show in Paris, the brand has decided not to participate in the 2016 edition of the Paris Show”, they announced.
A history of money?
Would the living become too expensive? ” This is 175 euros per square metre, says Laure Deverdun, spokesman of the World . But it is not necessarily very expensive. I think other rooms are more expensive. Many brands are still there. Mazda, Ford and Volvo are important, Jaguar, Porsche, Isuzu or Mitsubishi will increase the size of their stands. Tesla will also be present. ”
Volvo (Geely Group), management has chosen to focus on the most “impactful” shows: Geneva, Detroit, Shanghai and Beijing. “This is a significant cost, we prefer to redistribute our budgets on the ground. We had already stopped being present in Frankfurt, analysis Marc Debord, the communications director of Volvo. And in Paris, we have the major French manufacturers that have a dominant position. It’s hard to get a place. ”
First victim of manufacturers: the living room of Leipzig
Ford, Mazda and Volvo are not the only ones this year to shake up their presence in global exhibitions. Mini, for example, ignores Geneva, Beijing and Detroit. In February, the organizers of the Leipzig Motor Show in Germany, expected in April, announced its cancellation.
The Paris Auto Paris remains an important event for the automotive industry. In 2014, the show attracted 1.2 million visitors.